President Obama and Republican challenger Mitt
Romney each held unique financial advantages headed into the final 19 days of
the race after raising money at a furious pace during the first half of
October.
Romney's
campaign and affiliated party committees raised $111.8 million between Oct 1.
and 17, while Obama's reelection committee and party allies pulled in $90.5
million, according to campaign finance reports filed Thursday with the Federal
Election Commission. The reports are the last required before election day.
Despite
Romney's cash advantage, Obama raised more directly into his campaign committee,
pulling in $54.4 million to Romney's $38 million.
That gives the
president more flexibility in how he can use his financial resources in the
final stretch. As of Oct. 17, Obama had $93.6 million in the bank, while his
GOP rival had $52.7 million.
Overall,
however, Romney and his party allies had more on hand: $169 million, compared
with almost $125 million held by the president and affiliated Democratic
committees.
In the end, it
is likely that both candidates will exceed $1 billion in money raised, breaking
previous records. Since the beginning of the 2012 cycle, Obama's campaign and
affiliated committees have already pulled in a record $1.037 billion, according
to FEC data and the nonpartisan Campaign Finance Institute. That surpasses the
$937 million he raised for his 2008 White House bid through his campaign, the
Democratic National Committee and three joint fundraising committees.
Romney is also
on track to break the billion-dollar mark, with a total haul of $950.7 million
now, some which has gone to the party's congressional committees.
During the
first 17 days of October, Romney burned through $62 million and Obama spent
$82.9 million.
The spending
is only going to intensify.
In a recent
gathering of top donors in New York, Romney campaign officials detailed their
strategy for the final weeks; at that point they planned to pump as much as
$100 million into television and online ads between Oct. 18 and election day.
That massive bombardment would mean a substantially expanded on-air presence for
the campaign.
The Republican
National Committee, which entered the final 19-day period with $67.6 million on
hand, plans to devote more money than planned to advertising, Chairman Reince
Priebus said Thursday.
Both
candidates will be backed by outside groups, but GOP-allied "super
PACs" had a significant cash advantage over their Democratic counterparts
for the final leg of the race.
Priorities USA
Action, the super PAC backing Obama, raised $13 million during the first half
of October. More than half of its haul came from just seven donors who gave $1
million each, including financier George Soros and Mark Pincus, chief executive
of online game company Zynga. The group spent $10.2 million and had $10.1
million in the bank.
Meanwhile, the
pro-Romney group Restore Our Future raised $20 million, with half its take
coming from casino magnate and prolific Republican donor Sheldon Adelson and
his wife, Miriam, who each wrote $5 million checks a week apart.
In all,
Adelson has suggested he could spend more than $100 million in the 2012
campaign. Together with his family, he has given at least $46.5 million in
donations to groups that disclose their donations, according to campaign
finance reports.
Restore Our
Future also collected $1 million from each of a quartet of donors: Jerry
Perenchio, former chief of Spanish-language media company Univision; Julian
Robertson, a billionaire hedge fund manager; Dallas-based investor Harold C.
Simmons; and Edward St. John, a Baltimore developer. All except St. John are
repeat donors to the group.
The pro-Romney
super PAC also benefited from a rising stock market this year. In June, the
committee said it received stock worth $50,265 from Sean Fieler, a New York
financial analyst and chairman of a group called the American Principles
Project, which advocates a return to the gold standard. When the committee sold
the stock last week, it was worth $67,119.
After spending
$12.5 million, almost entirely on media and direct mail, Restore Our Future
entered the final three weeks of the election with $24 million cash on hand.
American
Crossroads, the other major Republican super PAC, brought in $11.6 million,
some from the same donors. Simmons wrote a $4 million check on Oct. 12,
bringing his total to the group to $12.5 million. Perenchio gave $500,000.
Texas home
builder Bob Perry and Robert B. Rowling, chairman of TRT Holdings, also each
added $1 million. Perry has given $5 million to American Crossroads alone;
Rowling's checks total $4 million.
After spending
$21 million in the first 17 days of October, the group entered the last leg of
the campaign with $6.4 million.
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